Austin Bouldering Project needed a locally inspired incentive for new members.

The city of Austin and its climbing community is beloved by its members and known for quite a few things—Austin Bouldering Project wanted to celebrate those things most adored in a t-shirt, given away as an incentive for a couple of holiday membership promotions. With the restriction of the t-shirt only having 1 ink color, the result is a collection of starkly contrasting iconography that celebrates climbing as well as the gym’s unique locale.